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Each year, an estimated 1 billion people switch jobs worldwide. A lucky few stumble into the role of their dreams, but hundreds of millions are disappointed. What if, when looking for a job, we could make more informed choices to better select the opportunity we seize? What if the power to move along our career paths lies with each of us, as opposed to hiring managers or the market?
According to the 'Jobs to Be Done' theory of product design, customers don't simply buy products; instead, they recruit them to do specific jobs that solve a problem.