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‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’
Angela Duckworth, author of Grit
‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’
Steven Levitt, co-author of Freakonomics
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.